Job title: Brand Marketing Executive
Job type: Permanent
Emp type: Full-time
Salary type: Annual
Salary: Negotiable
Location: Fareham, UK
Job published: 11-05-2021
Job ID: 32165

Job Description

Brand Marketing Executive

Fareham

Circa £28k

Our client is a leading player in the plant hire industry, now looking to secure a Brand Marketing Executive to join the marketing team. Your main focus is to identify ways to enhance the company’s brand perception and increase brand awareness to ultimately drive more enquiries from new and existing customers. The role has a particular focus on email marketing and the purpose is to utilise this channel to the full.



Reporting to the Marketing Director and working alongside the Online Marketing Executive and Inbound Team Leader, you will be leading and developing the company’s brand awareness, social
media, email and content.

The role:


The principle duties of the brand marketing executive is to:

  • Manage the brand, brand assets to increase saliency and awareness.
  • Manage email communications for new customers conversion and existing customers retention
  • Manage Social Media:
    • Create and send out social messages
    • Encourage staff to like, share social posts
  • Manage Brand Asset Creation:
    • Produce website & print images and banners
    • Write copy for emails, guides, blog, social, website
  • Manage internal brand assets; posters, letterhead, email signatures, presentation deck
  • Brand guidelines & marketing calendar
  • Manage Customer Relations
  • Manage marketing@ email inbox
  • Send out customer diaries, hampers and xmas cards
  • Manage Trustpilot reviews, tag, reply and promote
  • Manage Email Marketing:
  • Create email copy and images, manage email sends, unsubscribes; reporting
  • Recommend CRM email platforms and build welcome and retention email campaign
  • Manage Events - Partnerships, Trade Events and Market research
  • Manage internal events, Halloween and Xmas party

 

Essential Skills

  • 2 years’ experience with email marketing. Experience with CRM email platforms, copywriting and photoshop